Digital Marketing

Get Paid What You're Worth With Story Marketing & Story Selling

Clay demonstrates how to raise your prices with story marketing & story selling (by invoking Joseph Campbell’s, “The Hero With A Thousand Faces”).

I Want To See More Players In The Game (Of Entrepreneurship)

The Difference Between Features, Benefits, Outcomes & Transformations

In this episode of The Marketing Show, Clay outlines the evolution of the offer and reveals the subtle (but hugely important) differences between features, benefits, outcomes and transformations, as well as the marketing trend currently happening in this area.

You Can’t Give Your Way Into Receiving (What's Behind The Marketing Show)

In this episode of The Marketing Show, Clay outlines why you can’t give your way into receiving and the #1 main purpose behind the marketing show (it’s really quite simple), and breaks down the differences between giving and receiving when it comes to your business.

Chapter Six: Getting People Into Your Sales Funnel (And Keeping Them There)

Without traffic, your campaign funnel floats in the internet abyss. See our favorite traffic sources and how to use them in a campaign funnel.|Without traffic, your campaign funnel floats in the internet abyss. See our favorite traffic sources and how to use them in a campaign funnel.|Without traffic, your campaign funnel floats in the internet abyss. See our favorite traffic sources and how to use them in a campaign funnel.|Without traffic, your campaign funnel floats in the internet abyss. See our favorite traffic sources and how to use them in a campaign funnel.