The Leadpages Journal
Marketing that compounds.
Tactical reads on conversion, copy, and the craft of turning attention into customers.
Landing Page QA Checklist: What to Check Before You Send Traffic
Use this landing page QA checklist to review copy, forms, tracking, mobile experience, page speed, accessibility, thank-you pages, and campaign links before launch.
Digital Marketing
The Best ClickFunnels Alternatives in 2026, by Use Case
The best ClickFunnels alternative depends on the job: Leadpages for pages that convert paid traffic, Systeme.io for free all-in-one, ThriveCart for checkouts. The honest map, with 2026 pricing.
Landing Pages
The Complete Guide to Landing Page Optimization
A complete guide to landing page optimization: how to match your message, QA before launch, set up tracking, test what is live, and protect lead quality, as one repeatable loop.
Landing Page Tracking Setup: The Metrics You Need Before You Spend Another Dollar
Learn how to set up landing page tracking for UTMs, conversions, forms, CTA clicks, thank-you pages, CRM handoff, lead quality, and paid campaign reporting.
Landing Page Lead Quality: How to Stop Optimizing for Junk Leads
Learn how to improve landing page lead quality by aligning offers, forms, traffic sources, qualification fields, tracking, and sales follow-up instead of chasing vanity conversion rates.
Landing Page Testing Plan: What to Test First When Your Page Isn't Converting
Learn how to prioritize landing page tests by offer, message match, headline, CTA, form friction, proof, mobile UX, and lead quality before wasting time on button colors.
Landing Page Message Match: The Boring Fix That Makes Paid Traffic Less Wasteful
The boring fix most paid campaigns skip: making your landing page keep the promise your ad made. Here's how to align ads, keywords, offers, and pages.
AI
The AI tools your team bought in 2024 are about to underperform
Two vendor cohorts are diverging. One bolted AI onto a 2020 product. The other rebuilt around it. Three tests to tell which one you're paying for, and which line items get cut first.
Conversion Optimization
Your blended RPV is hiding your worst channel
A blended revenue-per-visitor number is an average, and averages hide your worst channel. How to segment RPV by channel, find your volume tax, and kill the assist defense.
Tutorials
How to Track Checkout Clicks in Leadpages
Track checkout clicks and purchases on your Leadpages pages with built-in conversion tracking. No code, no Google Tag Manager, no developer.
Revenue Per Visitor (RPV): Benchmarks, Formula, and Why Your CFO Cares
Revenue per visitor (RPV) turns traffic into unit economics. Get the formula, 2026 benchmarks for B2B SaaS and ecommerce, RPV vs conversion rate, and how to raise it. Free calculator included.
Landing Pages
PPC Landing Page Examples: 5 High-Converting Pages, Torn Down for Marketers
Five PPC landing pages torn down element by element, one per paid goal, plus the advanced levers most examples posts skip: message match, Quality Score, and conversion tracking.