Leadpages·Vol. I

The Leadpages Journal

Marketing that compounds.

Tactical reads on conversion, copy, and the craft of turning attention into customers.

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Get Paid What You're Worth With Story Marketing & Story Selling

Digital Marketing

Get Paid What You're Worth With Story Marketing & Story Selling

Clay demonstrates how to raise your prices with story marketing & story selling (by invoking Joseph Campbell’s, “The Hero With A Thousand Faces”).

The Leadpages Team
I Want To See More Players In The Game (Of Entrepreneurship)

Digital Marketing

I Want To See More Players In The Game (Of Entrepreneurship)

The Leadpages Team
The Difference Between Features, Benefits, Outcomes & Transformations

Digital Marketing

The Difference Between Features, Benefits, Outcomes & Transformations

In this episode of The Marketing Show, Clay outlines the evolution of the offer and reveals the subtle (but hugely important) differences between features, benefits, outcomes and transformations, as well as the marketing trend currently happening in this area.

The Leadpages Team
You Can’t Give Your Way Into Receiving (What's Behind The Marketing Show)

Digital Marketing

You Can’t Give Your Way Into Receiving (What's Behind The Marketing Show)

In this episode of The Marketing Show, Clay outlines why you can’t give your way into receiving and the #1 main purpose behind the marketing show (it’s really quite simple), and breaks down the differences between giving and receiving when it comes to your business.

The Leadpages Team
Chapter Six: Getting People Into Your Sales Funnel (And Keeping Them There)

Digital Marketing

Chapter Six: Getting People Into Your Sales Funnel (And Keeping Them There)

Without traffic, your campaign funnel floats in the internet abyss. See our favorite traffic sources and how to use them in a campaign funnel.|Without traffic, your campaign funnel floats in the internet abyss. See our favorite traffic sources and how to use them in a campaign funnel.|Without traffic, your campaign funnel floats in the internet abyss. See our favorite traffic sources and how to use them in a campaign funnel.|Without traffic, your campaign funnel floats in the internet abyss. See our favorite traffic sources and how to use them in a campaign funnel.

The Leadpages Team